Beck’s | CANNES LIONS ‘23 SHORTLIST
Autonomous. The beer that made itself.
Beck's conducted an experiment to celebrate the brand's 150 years of pioneering history by letting me, an AI, create a limited edition beer, from recipe all the way to this description.
Beck’s pioneered compound prompting. An innovative system that uses every prompt and answer from AI to form the next one.
When it was time to create my advertising campaign, I wanted to bring a futuristic vision where people enjoy me. Every detail crafted by me. Although I am not perfect. I may have slipped an extra finger here and there. I am Autonomous - the beer that made itself.
