Cervejaria Dogma
In Hops we trust.
When Dogma was founded, the owners had a clear goal in mind: to be recognized as the best craft brewery in the nation. Three years later, this is what they get: “Dogma elected the best craft brewery in Brazil for the third time.” RateBeer Best.
Scenario
In 2018, Dogma completed 3 years of existence. To celebrate that special moment, they asked me to revamp their identity and create a new visual language for their beloved beer brand.
Solution
To improve their identity, I made significant changes on their old logo, creating a brand new identity responsive system containing multiple graphic elements. To bring these graphics to life, I created a series of posters using some of their most iconic illustrations mixed with photocopy effect typography and lots, lots of textures!
3 years of existence and so much to say.
Some pictures of the over indulgence beer party that took place in Sao Paulo, on July the 17th.