Cervejaria Brahma
Brahma Truck
Scenario
Brahma has over 130 years of brewing experience. In 2016, Brahma asked 4 agencies to pitch ideas for an experience to celebrate its 130 years of brewing to the more than 20 events happening in their annual calendar.
Solution
We created the Brahma Truck, a brewery on wheels and music stage that transformed the engagement of thousands of event goers with their favorite beer brand. The truck was a huge success and traveled over 3.500 miles across Brazil.
Museum Truck
We built a museum on wheel where people could really get to know the history of Brazil’s most iconic brewery and its important achievements over the past decades. Special ingredients were presented to the visitors showing the brewing process the Brahma recipe and the famous recipe that had been kept the same since 1888. At the end of the tour, each visitor was invited to toast to Brahma choosing one out of the seven products of the portfolio to cheer with their friends. To help the whole experience stick to consumer’s minds, we designed a store with multiple Brahma souvenirs that people could buy and take home.
Audio guided tour
We designed an audio guided tour to enhance the visitors experience. 4 hidden speakers were placed inside the truck in separate places and immersed visitors into a journey through the brand’s history, ingredients and unique brewing process.
Stage Truck
As the official brand of Sertanejo, the Truck couldn’t be anything other than a music stage. A space where we hosted shows with local and famous artists to gather crowds around the activation.
Beer Tasting Experience
A beer tasting and food pairing experience happened many times along the day so that people could enjoy the day while learning a bit more about beer.
