Cervejaria Dogma
The first beer packaging crafted for instagram.
The same brewery that once inspired an entire market, now wanted to move another step forward. We created the first beer labels 100% made for social spread, because great beers deserve great graphics and both deserve to be shared!
Scenario
Dogma is the national leader in high quality hoppy ales, but since they made a significant shift that inspired the whole market changing from bottles to cans, they missed their strong branded labels. It was time to change that and make their products stand in the crowd.
Solution
We decided to transform beer cans into live instagrammable packaging that people could use to make their own creative content. The idea was powerful, we kept their very beloved illustrations and built a strong identity that generated tons of shares and comments all over the web.
Single & Double Hops Series
We applied the new identity system to their new series of single and double hops beers. The results were stunning.
Social Payment
People replied instantly posting the new cans on Instagram. We even inspired a very talented photographer specialized in craft beers to create a collection with picture perfect clicks of the cans.
